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Social Listening: Wendy's Odd Social Media Antics

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Wendy's Social Listening By: Jacob S.      When looking through social media for a brand to research for this topic, I struggled to find something that stood out to me. Most brands I could think of were a bit generic or didn’t really have a social media presence. Then I found my way onto Wendy’s X (Twitter, hate the name change) account. One would think just by looking at the first few available posts that this was a joke, that no big brand would let their social media run wild like this. However, Wendy’s has made a name for itself in the online space by acting almost the complete opposite of how one would think a big brand would act. This drew me towards the company and is why I decided to write this article on its social media and marketing practices.      Wendy’s value proposition involves serving fresh fast food while being a welcoming place for all. Wendy’s uses its social media to promote new deals and items on their menu. Additionally, they like to make posts that the people
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Solo Stove Marketing Analysis

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Solo Stove's Smokeless Snoop Dogg Campaign By: Jacob Smith   This topic in marketing interested me because I had heard about it throughout social media when it was all happening. The “Giving up smoke” tweet from Snoop Dogg was everywhere, and peaked my interest. I got to witness the full campaign, from the first tweet to the reveal of a smokeless outdoor stove, and I thought it was quite the clever idea. When I found an article detailing the results of this campaign by MarketDive, I decided to write this article on this campaign.      Solo Stove went public in 2021, and showed positive results and growth up until the second half of 2023, where some marketing decisions did not work out for them. In a new campaign to try and gather media attention and new customers, Solo Stove set up a collaboration with Snoop Dogg. Snoop Dogg put out a tweet that he would be “giving up smoke” from out of the blue, gathering a lot of media attention speculating what this could mean. Soon afterwards,
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About Me

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      I am Jacob Smith. I am a psychology major in my second year of college and working on a transfer degree. I wanted to explore new things this term with my classes, so I decided I would take marketing. I came across a few things about marketing online and they interested me, so I took this course to learn more about what marketing is all about.       If I had to pick one thing that I was looking forward to learn about marketing, it would have to be the history behind some of the biggest stories. I want to learn about the historic moments in marketing and know what makes them so huge.      Outside of school, soccer is a very big part of my life. I have played since I was 5 years old, playing club and high school almost year round. Now I play more recreationally and coach during the fall season. Even with me not playing as much anymore it is still a big part of my life. I also follow the professional scene in Europe. I'm committed enough to it that I would rather only sleep for 4
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